Cincopa

From media kit for websites to a video knowledge platform

Cincopa began as a rich media kit designed to fit content management systems such as WordPress, Joomla, Drupal, Blogger, Typepad, vBulletin and Weebly. It let site owners add image and video galleries, slideshows, podcast and music players and combinations of these, with more than a hundred template styles that could be customized for appearance and content. Today the company describes itself as a video knowledge platform, a move beyond plain video hosting.

Video hosting foundation

The platform still provides the basics that teams rely on: uploading, player controls, captions, secure access and analytics. Customers can brand their videos fully and add annotations, calls to action, chapters and forms that appear on the video to support lead generation and engagement. Video channels can be created for new and existing videos in a few clicks, a complete API is available, and analytics show where, how and by whom videos are watched.

Turning libraries into answers

The company's current pitch is aimed at teams whose useful knowledge sits inside recordings, trainings, walkthroughs, webinars and documents that nobody can find as the library grows. Content is published through galleries, pages or a tube-style site, and a feature called VideoGPT lets people put questions to the whole library, get answers tied to the source material, and go straight to the relevant point in a video or to the supporting document. Real questions, weak answers and missing topics are collected as signals for what to improve or create next.

Use cases and templates

The company lists product education, video training portals, support and troubleshooting, and internal knowledge bases as the main uses. Its older template gallery covered slideshows built in JavaScript and jQuery with transitions, lightbox zoom, thumbnail lists, full-screen mode and photo albums pulled from photo sharing accounts, plus grid and slider layouts for videos and images.