UXPressia

UXPressia is an online tool for mapping customer journeys, building personas and drawing impact maps. Teams use it to keep their customer experience work in one shared place instead of scattered files.

What UXPressia offers

• Customer journey maps — a drag-and-drop editor for laying out stages and touchpoints.
• Personas — builds user and buyer profiles for product, marketing and sales staff.
• Impact maps — links goals, actors and actions in a single diagram.
• Templates — more than 70 starting layouts for maps, personas and impact maps.
• Live data and exports — connects to web analytics tools, and saves work as PDF, PNG, CSV or PPTX.
• Academy — online courses on journey mapping and personas.

Who it works with

The platform is made for CX, design and marketing teams that collaborate across departments and time zones. Named customers on the site include Michelin and Freeman Capital.

Key facts

• Collaboration: real-time and asynchronous editing
• Organisation: tags, statuses and ownership for each map