Don't Panic Design

Don't Panic Design builds browser-based content, prototypes and websites, acting as the technical partner for content, search, marketing, PR and digital agencies. Its interactive pieces support campaigns aimed at search visibility, public outreach and thought leadership. The name comes from the cover of The Hitchhiker's Guide to the Galaxy.

What Don't Panic Design offers

• Interactive content — data-led web pieces, quizzes and games for campaigns.
• Prototyping — testing an idea's function and user experience before committing to a full build.
• Websites — UX mapping, wireframing and build of new sites.
• Virtual tours — online campus and building tours.
• Landing pages and sales tools — web assets that support marketing and sales.

Who it works with

Its clients range from start-up businesses to multinationals, with work for universities such as Royal Holloway, Kent, St Andrews, East London and Goldsmiths, plus a medical journal and leisure brands.

Key facts

• Team background: Experience on both the agency and client side