Apteco Benelux

Apteco Benelux represents Apteco, a software company whose tools let marketing teams analyse customer data, build target audiences and run personalised campaigns. The Benelux site is written in Dutch, while the main site describes the product as a marketing intelligence layer that sits alongside a firm's existing CRM.

What Apteco Benelux does

• Apteco FastStats: analysis and modelling of large customer data sets, with visual data selection and data mining.
• Apteco PeopleStage: automated multi-channel and multi-stage campaign journeys.
• Orbit platform: a browser-based space for data analysis, dashboards and audience segmentation.
• Apteco Customer Data Platform: a cloud data store that unifies customer data from separate systems for activation.
• Orin: an AI assistant that surfaces insights from marketing data.

Who it works with

Apteco serves marketers and fundraisers at charities and nonprofits, a sector it has worked with for over 35 years, as well as retailers, sports clubs and membership bodies. Greggs is quoted as a user. Packages are sold as bundles of features and users, for small firms and large enterprises alike.

Key facts

• Region: Benelux, with material in Dutch
• Products: FastStats, PeopleStage, Orbit and a customer data platform
• Nonprofit experience: over 35 years