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Talkwalker

Social listening, media monitoring and benchmarking platform now called Lumen by Talkwalker

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  • Founded 2009
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About Talkwalker

Talkwalker has renamed its social listening and media monitoring platform Lumen by Talkwalker as it works more closely with Hootsuite. The company says data, reports, workflows and integrations stay the same under the new name. It is listed in Luxembourg.

What Talkwalker offers

  • Social listening — tracking of social conversations, designed so data can be shared across teams.
  • Media monitoring — measurement of brand coverage to guide PR and content plans.
  • Social benchmarking — comparisons with competitors and industry norms.
  • Consumer intelligence — spotting emerging trends and sentiment to inform product and marketing choices.

Who it works with

The platform is aimed at marketing, PR, communications and insights teams. Examples on its site include Bayes Business School watching sentiment and misinformation through a rebrand, Orange spreading social insight across 1,300 staff in 28 countries, and Yves Rocher using trend data in product development.

Key facts

  • Based in: Luxembourg
  • New name: Lumen by Talkwalker
  • Linked company: Hootsuite

Profile written by TrustList from the business's own published information, Sep 2026.

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