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Retargeting Software

AdRoll

Multichannel advertising platform for ecommerce brands and account-based marketing for B2B teams

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About AdRoll

AdRoll is a digital advertising platform that manages campaigns across several channels from one dashboard. It began as a retargeting specialist and now covers brand awareness, social ads and email. A separate product, AdRoll ABM, formerly called RollWorks, serves B2B revenue and marketing teams.

What AdRoll does

  • Retargeting ads: display advertising aimed at people who have already visited a store or site.
  • Brand awareness ads: campaigns that reach new potential customers.
  • Social ads: launch, pause and edit social campaigns alongside other channels.
  • Email marketing: messages to existing and new customers.
  • Reporting and insights: a unified view of which channels give the strongest results.
  • AdRoll ABM: multichannel ads and revenue reporting for account-based marketing.

Who it serves

Ecommerce brands, retailers and software providers. Shop platform integrations include Shopify, WooCommerce, Wix, BigCommerce and Magento.

Key facts

  • Experience: machine learning built up over more than 15 years
  • Customers: over 110,000 brands, according to the site

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-06. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Stability: major incidents
0 incidents measured

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