AdRoll Group

AdRoll Group runs a digital advertising platform that lets marketers build, manage and optimise campaigns across multiple channels from one dashboard, aimed at building brand awareness, retargeting prospects and lifting conversions.

What AdRoll Group offers

• Multichannel dashboard — consolidates advertising across channels into a single login rather than separate ad managers.
• AdRoll ABM — formerly known as RollWorks, it helps B2B sales and marketing teams reach chosen target accounts through adverts on several channels and coordinated go-to-market work.
• Connected data — links with other systems and platforms a business already uses.
• Automated targeting and bidding — built on machine learning work the company says spans more than seventeen years.
• Revenue impact reporting — tracks the effect of account-based campaigns for B2B teams.

Who it works with

The company describes its customer base as including retailers, software providers and other online brands, and puts its user count at over a hundred and ten thousand brands.

Key facts

• Based in: United States