Attract

Attract is a marketing platform for businesses with a physical location, presented on the vendor's site under the Adentro name. It uses the guest WiFi a venue already has to identify visitors, bring them back and show which advertising led to real visits. An earlier listing also links the product to Zenreach.

Features

• Customer capture: builds a customer database from guest WiFi connections, using email and device ID, with no forms or loyalty sign-up.
• Return-visit marketing: automated email, retargeting on social platforms, and lookalike audiences.
• Visit attribution: reports showing which online ads and emails produced actual in-store visits.
• Visit analytics: guest traffic trends, visitor demographics and campaign performance summaries.
• Triggered emails: messages sent according to a guest's visit behaviour.

Clients

Restaurants, retailers, malls, venues and stadiums.

Key facts

• Hardware: runs on existing WiFi, with no new equipment
• Partnership: Verizon Business Marketplace partner