Ad Targeting

Ad Targeting is the listing name for Feathr, a marketing platform built for events, associations and nonprofits. It keeps an organisation visible across several channels, so more people attend events, join, renew or donate. Ads, email and invitations are managed from one connected system.

What Ad Targeting offers

• Ads — social and display adverts aimed at chosen audiences anywhere online.
• Retargeting — brings back visitors to event pages and websites.
• Email marketing automation — segments and activates an organisation's email list.
• Invites and conversations — tools that follow up after a first contact.
• Reporting — simple metrics that connect campaign effort to outcomes.

Who it works with

Associations aiming to increase event attendance, membership and renewals, and nonprofits looking for donors and volunteers. Earlier listing text also mentions sponsors and clients.

Key facts

• Users: over 1,200 organisations worldwide, according to earlier listing text
• Resources: case studies, guides and e-books