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Reputation Management Software

Feed It Back

Guest feedback and reputation platform that turns survey and review data into insight for hospitality operators

Sentiment Analysis
Response Management
Social Media Monitoring
Gamification
+11 more

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Feed It Back cover

About Feed It Back

Feed It Back is a customer experience dashboard for hospitality businesses. It now sits within 125 Data & Insights, a UK platform that gathers guest feedback from several channels and shows it to venue teams.

What Feed It Back offers

Smart surveys — branded, customisable surveys designed to keep completion high.
Social reputation — pulls reviews, direct messages and comments from sites such as Google, TripAdvisor and Facebook into one inbox.
Case management — staff investigate complaints internally and reply to guests, aiming to win them back.
Topic analysis — automatically sorts feedback into themes and trends.
Employee surveys and benchmarking — compares a business's online reputation with competitors.

Who it works with

Multi-site hospitality operators in the UK, with views by estate, region and venue.

Key facts

Market: United Kingdom hospitality
Survey completion: the site cites an 85% completion rate

Profile written by TrustList from the business's own published information, Oct 2026.

Gallery

2 images — click to enlarge

Categories & features

Sentiment Analysis
Response Management
Social Media Monitoring
Gamification
Social Media Metrics
Review Generation
Review Monitoring
Web-Based, Cloud, SaaS
In Person
Live Online
Webinars
Documentation
Business Hours
Online
24/7 (Live Rep)

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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