FountainheadME

Amazon and ecommerce management for online sellers

Working for Amazon sellers and for merchants with their own web stores, FountainheadME, also shown as FME, pairs sales know-how with data analysis. Combining sales expertise with data analysis, the firm works out the audience and the reasons it buys, then targets that audience with precision. It says its job is to interpret buyer behavior using mathematics and experience, and it describes its work as built around the seller's net profit. Its team includes Amazon account managers, online marketers, UX and UI specialists and full-stack developers.

Amazon account management and advertising

Amazon work includes full-service account management, covering inventory and fulfilment strategy. The firm also runs Amazon pay-per-click campaigns and Facebook advertising that sends traffic to a seller's Amazon product pages. For sellers with problems on the platform, it offers help with Buy Box issues, product page hijackers, and account suspensions or deactivations.

Search and ecommerce builds

Outside Amazon, the firm also buys search advertising on Google and Bing. Its custom ecommerce work covers site design and development, shopping setup and ERP integration, so that an online store connects to the seller's back-office systems.

Photography and video studio

FountainheadME operates its own photo and video facilities. The studio produces product stills, 360-degree videos, demonstrations and promotional films. The firm argues that buyers look at pictures before they read any text, so strong imagery is treated as the first step in winning a sale.

Approach

The firm says it works with a data-driven strategy, and it says it analyses a seller's position before starting work. Its website describes a focus on online selling done differently, with an emphasis on proving results before work starts.