Branch

Branch is a cross-platform attribution and linking platform. It helps mobile brands measure activity and keep the user experience consistent across devices, platforms and channels. Its site says large names such as Pinterest, Airbnb, BuzzFeed and GoEuro use it.

What Branch offers

• Deep linking — sends users straight to the right place in an app.
• Attribution — shows which channel led to an install or action.
• User routing — directs people to the fitting experience for their device.
• Mobile banners — promotes an app on mobile websites.
• Personalised app experiences — adapts what each user sees.

Who it works with

Branch serves mobile brands that want better conversion, retention and engagement.