AppsFlyer

AppsFlyer is an attribution platform that lets marketers link each app install to the campaign and media source behind it. Its dashboards break results down by network, ad type, ad group and creative. The platform now also covers web, connected TV, PC and console.

What AppsFlyer offers

• Attribution — ties installs to the campaigns that drove them.
• Deep linking — routes users to relevant in-app content.
• Privacy-preserving measurement — includes a SKAN solution for iOS.
• Integrations — connects with media sources such as Facebook, Google and Twitter.
• Fraud protection — filters out invalid activity.
• Data collaboration — supports privacy-safe sharing of first-party data.

Who it works with

It serves app marketers and brands, and its site says thousands of brands rely on it.

Key facts

• Category: Mobile marketing software
• Coverage: Mobile, web, CTV, PC and console