Mobile Marketing Software

AppsFlyer

Name: AppsFlyer
Brand: AppsFlyer

Mobile attribution and marketing measurement platform for app marketers

By AppsFlyer

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IP Blocking
Time on Site Tracking
Cohort Analysis
In-App Events Tracking
+35 more

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TrustList summary

AppsFlyer is an attribution platform that lets marketers link each app install to the campaign and media source behind it. Its dashboards break results down by network, ad type, ad group and creative. The platform now also covers web, connected TV, PC and console.

What AppsFlyer offers

Attribution: ties installs to the campaigns that drove them.
Deep linking: routes users to relevant in-app content.
Privacy-preserving measurement: includes a SKAN solution for iOS.
Integrations: connects with media sources such as Facebook, Google and Twitter.
Fraud protection: filters out invalid activity.
Data collaboration: supports privacy-safe sharing of first-party data.

Who it works with

It serves app marketers and brands, and its site says thousands of brands rely on it.

Key facts

Category: Mobile marketing software
Coverage: Mobile, web, CTV, PC and console

Summary written by TrustList from the business's own published information, Oct 2026.

Gallery

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Rankings

AppsFlyer is ranked on 3 TrustList rankings: #1 on 2 and #26 on 1, across 2 categories.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. AppsFlyer has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Mobile marketing software · 2 rankings

#1of 11
Web based cloud saas
It is the only one of the 11 here listing account alerts and activity monitoring.
Of the 11 here, 6 also cover contextual targeting and 6 also cover push notifications.
Ahead of Vibes.
#1of 6
Contextual targeting
It is the only one of the 6 here listing attribution modeling and audience segmentation.
Of the 6 here, 5 also cover location-based marketing and 3 also cover Analytics/ROI tracking.
Ahead of Braze.

Risk assessment software · 1 ranking

#26of 72
Risk assessment software
It is the only one of the top 62 here listing A/B testing and attribution modeling.
Of the top 62 here, 45 also cover compliance management and 35 also cover Alerts/Notifications.
Behind HIPAA Security Suite, ahead of CAM Financial Services.

As of 2026-10-30. Organic ranks only; sponsored placements are never ranks. How TrustList ranks