Mobile Marketing Software

Braze

Name: Braze
Brand: Braze

Customer engagement platform for cross-channel messaging and journey design

By Braze

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Email Marketing
24/7 (Live Rep)
Business Hours
Documentation
+15 more

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TrustList summary

Braze, formerly known as Appboy, is a lifecycle engagement platform. Brands use it to send personalised messages across channels, platforms and devices. Teams build audiences and customer journeys with a drag-and-drop interface.

What Braze offers

Cross-channel campaigns: coordinates messaging across channels from one place.
Audience building: creates dynamic segments quickly.
Journey orchestration: designs personalised customer paths.
AI decisioning: uses BrazeAI to optimise messages.
Data integration: brings customer data together to act on it.

Customers and markets

The platform is described as suitable for companies of all sizes. Customer stories on its site include Pizza Hut, DraftKings, Epix and BEES.

Key facts

Formerly: Appboy
Focus: Retention, lifetime value and engagement

Summary written by TrustList from the business's own published information, Oct 2026.

Gallery

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Rankings

Braze is ranked on 3 TrustList rankings: #2 on 2 and #3 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Braze has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Mobile marketing software · 3 rankings

On 2 of these it sits behind Vibes, ahead of Leanplum.

#2of 6
Contextual targeting
It is the only one of the 6 here listing landing Pages/Web forms and mobile optimized emails.
Of the 6 here, 5 also cover location-based marketing and 5 also cover push notifications.
Behind AppsFlyer, ahead of Leanplum.
#2of 6
Push notifications
It is the only one of the 6 here listing WYSIWYG email editor and one of 2 here listing A/B testing.
Of the 6 here, 5 also cover contextual targeting and 3 also cover Analytics/ROI tracking.
#3of 11
Web based cloud saas
It is one of 2 here listing customizable CTAs and drip campaigns.
Of the 11 here, 4 also cover Reporting/Analytics and 4 also cover android.