Braze

Braze, formerly known as Appboy, is a lifecycle engagement platform. Brands use it to send personalised messages across channels, platforms and devices. Teams build audiences and customer journeys with a drag-and-drop interface.

What Braze offers

• Cross-channel campaigns — coordinates messaging across channels from one place.
• Audience building — creates dynamic segments quickly.
• Journey orchestration — designs personalised customer paths.
• AI decisioning — uses BrazeAI to optimise messages.
• Data integration — brings customer data together to act on it.

Who it works with

The platform is described as suitable for companies of all sizes. Customer stories on its site include Pizza Hut, DraftKings, Epix and BEES.

Key facts

• Formerly: Appboy
• Focus: Retention, lifetime value and engagement