Attentive

Attentive is a personalised messaging platform that lets brands talk to shoppers by text and email. It uses customer behaviour to decide what to send and when.

What Attentive offers

• SMS marketing: personalised texts across the customer lifecycle.
• Email marketing: lists and messages tuned to each subscriber.
• RCS and push: branded, interactive messages and notifications that bring customers back.
• Single customer identity: recognises the same person across channels.
• Agentic AI: helps plan, send and measure campaigns in one place.
• Services team: specialists who help launch and optimise programmes.

Who it works with

Consumer brands and other organisations that want messaging to become a major revenue channel.

Key facts

• Channels: SMS, email, RCS and push
• Pricing basis: message volume and subscriber list size