Mobile Marketing Software

Leanplum

Name: Leanplum
Brand: Leanplum

Multichannel customer engagement platform for mobile apps

By Leanplum

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TrustList summary

Leanplum is a customer engagement platform for app-focused businesses. It turns data about users into personalised messages across mobile, in-app, web and email. Its site names Zynga and Tesco as customers, and the company has since been folded into CleverTap.

What Leanplum offers

Multichannel campaigns: coordinates messages across push, in-app, web and email.
A/B testing: tests messages against customer data.
Lifecycle marketing: targets users at different stages of use.
Remote configuration: for games, controls live events and sales.
Personalisation: tailors content using behavioural data.

Clients

The platform has separate offers for gaming apps, subscription apps, on-demand and mobility apps, and mobile retail and finance apps.

Key facts

Sectors: Gaming, subscription, on-demand, retail and finance
Successor: CleverTap

Summary written by TrustList from the business's own published information, Oct 2026.

Gallery

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Rankings

Leanplum is ranked on 3 TrustList rankings: #3 on 2 and #4 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Leanplum has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Mobile marketing software · 3 rankings

On 2 of these it sits behind Braze, ahead of POP.

#3of 6
Contextual targeting
It is the only one of the 6 here listing analytics and campaign segmentation.
Of the 6 here, 5 also cover location-based marketing and 5 also cover push notifications.
#3of 6
Push notifications
It is the only one of the 6 here listing device targeting and expiry notifications.
Of the 6 here, 5 also cover contextual targeting and 3 also cover Analytics/ROI tracking.
#4of 11
Web based cloud saas
It is the only one of the 11 here listing funnel analysis and mobile notifications.
Of the 11 here, 4 also cover Reporting/Analytics and 4 also cover android.
Behind Braze, ahead of Scanova.