
Link shortener with branded short URLs, click analytics and browser extensions for marketers

Open-source PHP scripts for running a self-hosted branded short-link service with click statistics
By YOURLS

YOURLS, short for Your Own URL Shortener, is a small collection of PHP scripts that lets anyone run a link shortening service in the manner of TinyURL or Bitly. The attraction is ownership. The site stresses full control over data on a domain of the operator's choosing, no dependence on third party services and the chance to brand short links rather than using the same public shortener as everyone else.
The software is free and open source, with no strings attached, and development is supported by sponsors. It can run in a private mode, where only the owner creates short links, or in a public mode where anybody can, which the project suggests is fine for an intranet.
Short links can be created through bookmarklets, which make it easy to shorten and share a page while browsing. A developer API allows other applications to create or look up links, and sample files help build a public interface. Statistics are kept for each short URL, including historical click reports, referrer tracking and the geographic location of visitors.
A plugin architecture is a major part of the project, and the site says dozens of plugins already exist to add new features. Operators can shape the tool to their own needs without touching its core.
The installation steps are short. A user unzips the archive, copies the sample configuration file to a working one, fills in the required settings with a plain text editor, uploads the files to the web folder of a domain, creates a database or reuses an existing one and then opens the admin address in a browser. The project documentation covers installation on common web servers and the configuration options in more detail, and a project blog announces updates. The code is downloaded from GitHub.
YOURLS, whose name stands for a self-run URL shortener, is a set of PHP scripts that lets an organisation run its own link-shortening service instead of relying on a public one. The site owner keeps the data and can put short links on a domain of their choosing.
Website owners, developers and teams who want control over their link data and a branded domain for short URLs.
Summary written by TrustList from the business's own published information, Oct 2026.
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YOURLS is ranked on 2 TrustList rankings: #6 on 2.
Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. YOURLS has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.
On each of these it sits behind Bitly, ahead of 1LINK.IO.
It is one of 4 here listing channel attribution and one of 8 here listing URL shortener.
Of the 9 here, 8 also cover link analytics and 8 also cover URL shortener.
It is one of 8 here listing brand control.
Its profile: “YOURLS, short for Your Own URL Shortener, is a small collection of PHP scripts that lets anyone run a link shortening service in the manner of TinyURL or Bitly.”
Of the 9 here, 8 also cover brand control and 5 also cover campaign management.
As of 2026-11-04. Organic ranks only; sponsored placements are never ranks. How TrustList ranks
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