Bitly

Bitly is a link management platform. It is used to make short branded links and QR codes, and to see how many people click or scan them.

What Bitly offers

• Branded short links — custom domains and custom endings for each campaign.
• QR codes — dynamic codes that can be updated later, with colours, patterns and logos, and bulk creation.
• Analytics — clicks and scans by geography, referrer and device, plus campaign and UTM reporting and AI-based insights.
• Connected apps — links up with many other apps and workflows.

Who it works with

Businesses of many kinds, including retail, consumer goods and hospitality, as well as small firms and individuals.

Key facts

• Usage: the company describes its service as used by millions of people for over a decade.