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IT Product Company

Wootric

Customer feedback and experience management platform for digital apps and B2B SaaS companies

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  • Founded 2013
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About Wootric

Wootric runs a customer experience platform that collects feedback at key points in a customer's journey and uses machine learning to make sense of it. It is aimed at companies behind digital apps and B2B software, and it is based in the United States.

What Wootric offers

  • Feedback surveys: measures Net Promoter Score, customer satisfaction and customer effort at chosen moments.
  • Text analytics: machine learning sorts open-ended comments by topic and sentiment in real time.
  • Dashboards: custom views that bring customer data to teams from senior leaders to front-line staff.
  • CRM integration: adds scores and comments to systems of record such as Salesforce and triggers surveys from events there.
  • Closing the loop: automated follow-up with customers after they respond.
  • Advisory support: a consultative partnership to help build a customer experience programme.

Clients

Digital app and SaaS businesses, including their success, support and product teams. Quoted users include MindTouch and Zoom.

Key facts

  • Based in: United States
  • Recognition: Momentum Leader on G2Crowd
  • Metrics: NPS, CSAT and CES

Profile written by TrustList from the business's own published information, Sep 2026.

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