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Mobile Marketing Software

POP

Direct message automation for Instagram and Messenger, aimed at creators and small brands

By POP

  • Multi-Language
  • Offline Form
  • Proactive Chat
  • Campaign Management
  • +32 more
POP cover

TrustList summary

POP is a chat marketing platform that automates conversations in Instagram Direct Messages and Facebook Messenger. It has been running since 2016 and aims to help people start conversations that grow their business. Users set up messaging campaigns on a self-serve basis.

What POP does

  • Instagram auto-replies: answers audiences by direct message after they comment on posts.
  • Story mention replies: responds when someone mentions the account in a story.
  • Keyword replies: reacts to specific words in incoming messages.
  • Lead generation: collects leads directly in the chat.
  • Campaign set-up: lets users build messaging campaigns without help.

Who it serves

The service is aimed at creators, influencers, artists and businesses who want to reach followers where they already chat. The company's current web address shows only a placeholder page.

Key facts

  • Active since: 2016
  • Platforms: Instagram and Facebook Messenger

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

POP is ranked on 3 TrustList rankings: #4 on 2 and #6 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. POP has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Mobile marketing software · 3 rankings

On 2 of these it sits behind Leanplum, ahead of Herow.

  • #4of 6
    Contextual targeting

    It is the only one of the 6 here listing campaign management and canned responses.

    Of the 6 here, 5 also cover location-based marketing and 5 also cover push notifications.

  • #4of 6
    Push notifications

    It is the only one of the 6 here listing chatbot and code-free development.

    Of the 6 here, 5 also cover contextual targeting and 3 also cover Analytics/ROI tracking.

  • #6of 11
    Web based cloud saas

    It is the only one of the 11 here listing collaboration and contact database.

    Of the 11 here, 4 also cover Reporting/Analytics and 4 also cover android.

    Behind Scanova, ahead of Attentive.

As of 2026-10-30. Organic ranks only; sponsored placements are never ranks. How TrustList ranks

What the business tells TrustList

Founded
2016 (10 years) evidence sent

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