Companion

Tracking influencer content across platforms

A tool for brand teams running creator campaigns, Companion covers planning, tracking and reporting. It is built to track, manage and optimise influencer campaigns on a global scale, and its makers describe the core job as keeping a complete record of every piece of content a creator publishes for a brand. The company presents its tracking technology as the basis of its position in the market.

Automatic capture, including untagged posts

The tool captures influencer content automatically, including Instagram Stories. The company says it captures every piece of content even when a creator has not tagged the brand, with automation that recognises pictures, sound and written text in every content format on the main platforms. Captured material can be downloaded, so teams do not need to gather screenshots by hand.

Finding and vetting creators

Companion also helps teams discover influencers. It offers lists of creators matched to a campaign, together with in-depth statistics and audience details, so that a brand can judge whether a creator's followers are the right people before it commits to working with them.

Shared workspace and live dashboards

Campaign management is built around a common workspace. Team members can run campaigns, make adjustments and see the activity of their colleagues in the same place. Fields can be added, notes left and creators rated, and the company describes the product as the working headquarters for influencer management. Live dashboards show performance while a campaign is still running, so decisions can be made as the work unfolds.

Reports and benchmarks

Reports can be exported at the click of a button. The company says results from a campaign can be set against industry benchmarks, which it describes as transparent, so that a team can see how its campaign compares with others.

Time saved on campaign reporting

The company's own example is a campaign of two weeks with fifty influencers. It estimates that tracking the content, collating the results and writing a campaign report by hand would take about forty working hours, against roughly two hours with its tool, which it puts at a saving of about 95 per cent of the time. The company says the saving grows with the amount that has to be tracked.

Built by an influencer agency

Companion was built by Billion Dollar Boy, an influencer marketing agency that describes itself as award winning. The company says it is its own first customer and uses the tool every day to manage its own campaigns. Its customers are consumer brands and agencies that run creator campaigns, including campaigns across many countries.

Companion is an influencer marketing tool for planning, tracking and reporting on creator campaigns. It was built by an influencer marketing agency that says it uses the tool daily for its own client campaigns and has worked in the field since 2014.

What Companion does

• Influencer discovery: matched lists of creators with audience details and stats.
• Automatic content capture: collects influencer posts, including Instagram Stories and untagged content, across major platforms.
• Campaign management: teams share one workspace, add notes and rate creators.
• Live dashboards: results are visible while a campaign runs.
• One-click reports: campaign reports can be exported quickly.
• Benchmarking: compares results against industry figures.

Customers and markets

Consumer brands and agencies running creator campaigns, including across many countries.

Key facts

• Built by: an influencer marketing agency
• Time saving claim: a two-week, 50-influencer campaign report takes 2 hours instead of an estimated 40