IMCompanion

IMCompanion, which trades as Companion, is software for planning and running influencer campaigns. It was first built by a creator-marketing agency for managing its own client campaigns, and that agency still uses it daily, before being offered to other teams. The business is listed in the United Kingdom.

What IMCompanion offers

• Influencer discovery — a searchable database for building shortlists and checking each creator's audience.
• Content tracking — automatic capture of creator posts, even untagged ones, reading visual, audio and text signals.
• Campaign reports — performance reports produced in one step.
• Live dashboard — a real-time view of campaign activity.
• Team workspace — a shared space to adjust campaigns, add fields and notes, and rate influencers.
• Influencer authentication — secure access to impressions, reach and saves without screenshots.

Who it works with

Brands and creator-marketing teams running campaigns with many influencers at once.

Key facts

• Based in: United Kingdom
• Origin: built in-house by a creator-marketing agency
• In influencer marketing since: 2014