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Kurlan & Associates, Inc.

Westborough sales consultancy offering sales assessments, training and coaching for companies of all sizes

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About Kurlan & Associates, Inc.

Kurlan & Associates, Inc. is a sales development consultancy in Westborough, MA. Dave Kurlan started the firm in 1985, and it focuses on helping companies evaluate and improve their sales teams. Its work spans assessment, training and process design.

What Kurlan & Associates, Inc. does

  • Sales force evaluations: assessing candidates and existing salespeople.
  • Sales training and coaching: for sales staff and sales leaders, including train-the-trainer courses.
  • Sales process consulting: reviewing methodology, pipeline, forecasting and compensation.
  • Sales recruiting: help hiring stronger sales people.
  • CRM and channel sales: customer relationship management set-up, inside sales and channel selling support.

Who it works with

The firm serves organisations from start-ups to large enterprises, and says it has worked across more than 200 industries. Its site also directs services at chief executives, sales and HR leaders, founders and non-profit directors.

Key facts

  • Based in: Westborough, MA, USA
  • Founded: 1985
  • Founder: Dave Kurlan
  • Also offers: Speaking, books, blogs, podcasts and webinars

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-08. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
1985 (41 years) evidence sent

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