Hulsbosch

Re-branding the code of football Hulsbosch is an independently owned strategic branding and design agency We are passionate about the power of responsible and sustainable branding and how it enhances our client’s business and bottom line We work in true, equal partnership that is built on trust, commitment and dedication

Insights / Brand Purpose / Brand Positioning / Brand Architecture / Brand Innovation Corporate Identity / Packaging Design / Naming and Brand Voice / Tagline / Digital / Motion and Sonic / Environments Advertising and Communications / Employee Engagement / Brand Management Tools ‘We were impressed with how Hulsbosch brought the brand to life in such a positive and authentic way The work feels perfectly aligned with our culture and brand reputation ’ ‘The work we have done with Hulsbosch gives us a strong brand platform demonstrating the unity at the heart of Australian football ’ ‘Hulsbosch was intimately involved in all phases of the research and all aspects of creative development They provided major support and presence in successfully communicating the outcome to the Government, The Board and over 600 staff ’ ‘You don’t even have to think about whether they’ll do a good job They take every single assignment to heart and put in every ounce of effort ’ ‘Branding needs to welcome you, make a positive difference to your experiences, make you feel relaxed, more accepting of what it offers That’s why branding plays such a huge role ’ ‘During our 9 year relationship, Hulsbosch proved to be a valuable partner They delivered a variety of strategic and creative projects From the large scale rebrand, to the implementation, their professionalism and passion was outstanding ’

40 Years of Branding Highlights

Hans Hulsbosch pioneers the concept of combining research, strategy, brand/re-brand creation and advertising in Australia and offers creative services to advertising and design companies Art Directors Club Magazine Ad of the Year – ‘Who’s That Drinking Campari?’ Facts Awards – gold award for Hoover TV ads Qantas – Hulsbosch’s First Client Sitmar Cruises – Hulsbosch’s Second Client Fairstar The Funship – Naming Facts Awards – TV Ad of the Year ‘Tia Maria Gold & Brown’ Kentucky Fried Chicken: ‘Chinese Pack’ – Packaging Design   Qantas – numerous projects, including employee engagement and loyalty programs Sitmar Cruises – Advertising Campaign GIO – Brand Identity Qantas – Global Signage System Sitmar Cruises – Continued to rollout advertising campaigns Sitmar Cruises – Adnews ‘Best Travel Ad of the Year’ Airshows Downunder – Brand Identity The Kidney Foundation – Brand Identity The Kidney Foundation – UK Mobius Award for Brand Streets ‘Siesta’ Ice Cream – Packaging Design