FLC Group

FLC Group runs below-the-line marketing for consumer brands, with a focus on engaging shoppers both online and in person. It has offices in Dubai, Gurugram in India and Jeddah, and much of its described work has been for launches and campaigns across the Middle East.

What FLC Group offers

• Shopper marketing and brand activations: in-store and on-ground campaigns that put products in front of consumers.
• Events and exhibitions: product launches, conferences and brand presence at festivals and sporting occasions.
• Social media and influencer management: social campaigns and work with influencers to build awareness.
• Production and model management: production support and talent for shoots and live events.
• Campaign strategy: concept development and planning that links digital activity with on-ground work.

Clients

The agency lists consumer electronics, food and drink, beauty and household goods brands among its clients, including Huawei, Samsung, Hisense, Nestle and Estee Lauder. Examples include a regional make-up brand launch, phone launches aimed at media and influencers, and a water brand activation during cricket and fitness events in the UAE.

Key facts

• Based in: Dubai, UAE, with offices in Gurugram and Jeddah
• Experience: 11 years in the industry, over 75 brands and more than 750 campaigns, by its own count
• Business lines: four verticals covering activations, events, social and production