Illuminology

Illuminology is a market research firm headquartered in Columbus, Ohio. It applies methods from psychology and consumer behaviour studies to real markets and communities, then explains what the data means so clients can decide better.

What Illuminology offers

• Surveys — custom-designed studies of customers and communities.
• Focus groups — discussions with a target audience.
• Analytics — statistical analysis of research findings.
• Consumer insight — research into buying behaviour for brands.
• Community impact research — measurement of the effect of non-profit and public programmes.

Who it works with

One strand serves chief executives, marketing officers and strategy staff in advertising, public relations and customer experience. Another serves executive directors and operations staff at non-profits. Case studies name Wendy's, Claire's Stores and the Columbus Blue Jackets, plus community bodies such as United Way of Licking County.

Key facts

• Based in: Columbus, Ohio, USA
• Reach: clients across the United States