COSEOM

Founded in 2008, COSEOM works to build sales pipelines for technology firms, with a focus on software, cybersecurity and enterprise products. Teams writing in several languages serve clients in Europe and North America. The agency's own description treats paid search, paid social and search engine optimisation as one acquisition programme rather than three separate services, and it offers a free strategy call with a senior specialist as the first step.

Paid search and paid social for B2B software

Paid search across major platforms

The agency runs B2B pay-per-click campaigns on Google, Microsoft advertising, YouTube, LinkedIn, Meta and Reddit. It starts with an audit of accounts, analytics, competitors and market data, then plans campaigns around business growth rather than impressions. Reporting is weekly. The firm says its paid search work covers campaign analysis, management, strategy and creative development, and that it works with clients to optimise spend on cost per lead and cost per click.

Paid social for software companies

The paid social service covers LinkedIn, Meta, Reddit and Twitter campaigns for software firms that want higher-quality leads rather than a larger number of impressions. The agency describes the work as account management, ad planning and creation, with spend aimed at marketing qualified leads and sales qualified leads that a client's sales team can act on.

International SEO for B2B software

The organic search service covers audits, strategy, implementation and reporting for international B2B SaaS brands. The agency describes its approach as using organic search as a marketing channel in its own right, with growth measured against visibility and traffic. Its multinational team handles technical issues, multilingual content and the separate search markets that a company faces when it sells across borders.

Sectors and the buyers within them

The sectors named by the firm include AI and machine learning, cybersecurity, SaaS, financial technology and financial services, health technology, travel, IT services and managed service providers, and contract and legal software. For each, the agency describes a particular buyer. Security teams read everything and trust little, so the agency reaches CISOs and platform engineers with technical content. Fintech firms face compliance review on every advert, so that review is planned in from the first week. Managed IT providers need qualified conversations, which the agency captures with paid search, search optimisation and content.

Free tools and scorecards

The company offers free tools, including an AI visibility snapshot that shows whether AI assistants recommend a company to buyers, together with scorecards for B2B pay-per-click and other channels. The firm presents the AI visibility work as a way for a company to appear in the answers that AI assistants give to people choosing suppliers.