Illuminas

Illuminas is a market research firm that has focused on the technology industry. It designs custom studies for business and consumer audiences. Its North American operation has since become part of Radius, which now handles research enquiries.

What Illuminas offers

• Awareness, attitudes and usage studies — how a market sees and uses a product.
• Brand research — brand equity, positioning and strategy.
• Campaign testing — measurement before and after launch.
• Market sizing and analysis — estimates of the opportunity in a segment.
• Concept and price testing — ideation, A/B designs and price sensitivity.
• Satisfaction and loyalty measurement — tracking how customers feel.

Who it works with

The firm works with technology companies across every department, delivering findings in visuals designed for executives.

Key facts

• Experience: more than 20 years of technology research
• Offices: London and Austin
• Status: North America part of Radius