Improve My Search Ranking

From Bromley, a town where London meets Kent, the search engine optimisation company Improve My Search Ranking measures its work by the revenue a client gains as well as by website traffic. It reports having worked with more than 500 service-based businesses and says its clients' sales have grown considerably through its SEO work.

Research and keyword planning before any work starts

Each campaign begins by learning about the client, its business and its competitors. The agency then analyses how the current site performs in search and builds a list of keyword phrases it expects to be profitable. These are sorted by monthly search volume and by a measure of ranking difficulty, and the agency also considers the intent behind each phrase and how customers in the sector search. The aim is a campaign tailored to the client's objectives rather than a generic package.

Monthly content, press and link building

Each month the agency's writers and content marketers produce articles, press releases, video, infographics and other material aimed at the client's target market. The content is meant to generate social signals and natural backlinks and to strengthen the brand's authority online. For off-page SEO, the agency builds high-quality links that improve a site's domain authority, and it says old-style link building no longer helps a site's ranking position.

Reporting on traffic, rankings and revenue

Every month the client receives a report on the previous 30 days, covering organic traffic, ranking positions and goal conversions and revenue. The client has an account manager who can be reached by phone at any time during the month to discuss any of these measures.

Sectors and services it names

The agency's sector pages cover accountants, cleaning firms, builders, estate agencies, recruiters and tree surgeons, and it also runs a page on SEO services in London. Its service list covers on-page SEO, link cleanup, SEO training and a partnership and reseller programme for other firms that want to offer search work to their own clients.

Free tools and training

The agency publishes free tools, including an on-page analyser, a keyword profit calculator and a Google meta data snippet optimiser. These are offered alongside its services as a way for businesses to check their own pages and plan keyword work before they hire a firm.