Ideometry

Ideometry is a marketing agency in Boston that now focuses on robotics companies. It sells complex, long-cycle products to specialist buyers, so the agency builds campaigns that reach those buyers and track results.

What Ideometry offers

• Account-based marketing — targeting the highest-value accounts.
• Paid media management — ad campaigns aimed at qualified leads.
• Performance reporting — showing how marketing activity ties to revenue.
• Website design and development — sites that present products and set a company apart.
• Brand activation — building a brand foundation that suits a technical product.

Who it works with

Robotics companies, mainly those bringing new products to market. Earlier work included naming, branding and a website for a consulting firm, and a marketing engine for a workflow software company.

Key facts

• Based in: Boston, Massachusetts
• Process: a growth assessment, a tailored plan, then campaign launch