Backlink Express

A catalog of publisher sites to choose from

Rather than sourcing each placement by hand, buyers search a marketplace of publisher websites. The platform includes filters that narrow the list to placements suited to a client's niche, and it advertises more than 70,000 sites that it describes as high-quality and ready for dofollow links. The company presents the listing as a fast way to reach high-authority and high-traffic publishers without negotiating each one separately. It also says agencies can scale link building without adding staff to the team.

Guest posts from order to publication

Ordering a guest post involves choosing a placement, then either supplying an article or commissioning one from the platform's writers. Progress is tracked in a dashboard, and an email alert is sent when the article goes live. Content creation is offered for each placement, so the writing can suit the publication that will carry it. Buyers can follow the status of an order from the first request through to the publishing stage, which the company presents as hassle-free.

Managed link building and digital PR

For clients who prefer a managed service, the firm offers site audits and analysis, a link building strategy, niche-relevant link acquisition and digital PR. Reports arrive monthly or quarterly, showing what has been placed and how the work is performing. Older material on the business also lists on-page and technical SEO, keyword tracking and competitor analysis among its services. The current site focuses on the marketplace and managed link work, and it is the newer source here.

Backlink analysis and package options

Before building links, the firm audits a client's existing backlinks and checks the health of each one, then reviews competitors and the keywords they rank for. Packages come in monthly and quarterly forms, with the quarterly ones running for three months. The older material describes its quarterly packages as guaranteed, with a refund if no ranking improvement follows. Social media presence is included in the SEO packages as well, so a brand's profiles stay consistent across the main platforms.