Icon Media Direct

Icon Media Direct is a media agency that specialises in brand response and performance advertising. It builds its work on data analysis and attribution, with the aim of measuring the return on each client's media spend.

Products and services

• Media planning: deciding where and how to reach target audiences.
• Media buying: negotiating and optimising placements across channels, through programmatic and direct buys.
• End-to-end attribution: statistical models that connect advertising to customer actions.
• Consumer insight: research into attitudes, lifestyles and values beyond age, gender and income.

Clients

Brands that sell through direct response and want measurable advertising results.

Key facts

• Model: performance-driven media agency with in-house data scientists.
• Approach: cross-channel buying with proprietary analysis methods.