Decadence Design Pte Ltd

Brand identity built from each food brand's story

In Singapore, the graphic and web design agency Decadence Design works mainly with food and beverage brands, and it describes itself as the design arm of Presence. Its approach starts with each brand's background, which the team uses to build a complete brand ideology and a story the brand can tell. From that identity the agency creates the logo, menus, posters, flyers and other visual marketing collateral that promote the brand to its customers.

The agency describes its work as passionate and imaginative, and it stresses that a good piece of design should say what it is meant to say. Its name is drawn from a dictionary sense of decay and a literary movement of refined style, which it uses as a starting point for designs with what it calls a delicious twist.

Logos, corporate identity and printed collateral

Logo design is the agency's most visible service. The team studies the typography, colour and imagery that will make a company's mark distinctive, memorable and reliable, and then issues a corporate identity manual that keeps those elements consistent. Collateral design covers brochures, flyers, posters, menus and banners, which the agency designs to integrate with the rest of a brand so that the materials support one another. The site argues that this helps a business reach customers more effectively and stay current with its competitors.

Restaurant starter packs and food outlets

The restaurant starter pack packages design work for newly opened food outlets. It covers the identity and printed material a restaurant needs before it opens, so that the look of the place is settled early. The site says most of its clients are food and beverage businesses, including restaurants, based in Singapore.

Websites, social media and video

Web design and development include shop websites, with the agency arguing that a good site needs a distinctive design, sound code and a marketing strategy behind it. Social media graphics are designed to reflect a company's personality and to engage its audience, with posts planned to suit the channels they run on. Video production is offered as a further way to describe products, services or a brand, which the agency says is an effective tool for engagement.

Team roles and regional managers

The firm is part of a wider group. Its site lists a corporate director responsible for legislative compliance and governance, a director of corporate administration, an admin manager, an HR manager, an accounts executive and a marketing director who advises teams on client marketing work. The site also refers to public relations and country managers based in their home markets, who oversee PR and marketing work for clients that want to operate regionally.

Decadence Design Pte Ltd is a graphic and web design agency in Singapore and the design arm of Presence. It concentrates on the food and beverage industry, starting from each brand's background to shape an identity and then producing the visual material that promotes it.

Products and services

• Logo and corporate identity: logos with chosen typography, colour and imagery, plus corporate identity manuals.
• Brochure and collateral design: brochures, flyers, posters and menus that match the wider branding.
• Web design and development: websites for businesses.
• Social media graphics: designed posts for social channels.
• Video production: video content for brands.
• Restaurant starter pack: a bundle of design work for new food outlets.

Clients

Mainly food and beverage businesses, including restaurants, in Singapore.

Key facts

• Based in: Singapore
• Parent: the design arm of Presence