Covet PR

Healthy food, beverage, beauty and lifestyle brands are the only kind of client this public relations agency says it takes on. Covet PR describes itself as a nationally recognized PR agency devoted to wellness-minded consumer companies, and it now belongs to the Power Digital Marketing group.

A narrow client list by design

The agency says it works only with category leaders that do good as well as sell something good, brands that make the world a happier and healthier place. Its team, it explains, is steeped in wellness and stays ahead of trends so that innovators in packaged food, drink and beauty can become household names.

Media relations in old and new outlets

Core public relations work is media relations, through traditional press and new media platforms. The agency's offices stretch from coast to coast, and it says it combines expertise, media relationships and hustle to design custom strategies. Corporate and crisis communications are on the list for company news and difficult moments.

Influencers, affiliates and partnerships

Influencer campaigns and brand partnerships sit beside affiliate marketing, which includes Amazon and retail affiliate programs. The agency says these levers run in step with each other and with creative work for the client.

Experiences and community building

Experiential activations bring disruptive consumer packaged goods brands to life, and organic social and community building support the same goal. The group's pitch is the attention of a boutique agency with a wide set of tools.

Its own framing of the industry

The site argues that PR is not dead and simply needed a rebrand, and it presents the group as an award-winning team of brand strategists that pairs a buzz-first approach with data and results. Two founders of consumer brands, in food and in beauty, are quoted on the site about its work, including coverage in national beauty and lifestyle magazines.

Covet PR is a public relations and brand strategy agency for consumer brands, now part of the Power Digital Marketing group. It focuses on food, beverage, beauty, wellness and lifestyle companies and mixes traditional media relations with affiliate, influencer and creative work.

Products and services

• Public relations: media relations with traditional and new media outlets.
• Affiliate marketing: Amazon and retail affiliate programmes.
• Influencer and partnerships: influencer campaigns and brand partnerships.
• Brand building: experiential activations, organic social and community building.
• Corporate and crisis communications: messaging for company news and difficult moments.

Who it serves

Clients are consumer packaged goods brands in healthy food, drink, beauty and lifestyle. Testimonials on its site come from the founders of Epic Provisions and Kopari Beauty, the latter reporting coverage in titles such as Allure, InStyle and Elle.

Key facts

• Parent group: Power Digital Marketing
• Sectors: food, beverage, beauty, wellness, lifestyle
• Offices: on both US coasts