H2R Market Research

H2R Market Research studies visitors and customers for organisations in travel, tourism and hospitality. Jerry Henry and Jill Renner started the firm in 2004, aiming to give tourism leaders evidence instead of relying on instinct.

What H2R Market Research does

• Custom research: studies designed around a client's brand, audience and market.
• Industry benchmarks: comparison data built up over more than twenty years.
• Audience insight: work on why visitors come, why they stay away and what motivates them.
• Growth analysis: guidance on where marketing budgets have most effect.

Clients

Attractions, destinations and other tourism and hospitality businesses, of any size.

Key facts

• Founded: 2004
• Team: two founders with experience of 33 and 27 years in travel research
• Data: over 20 years of proprietary benchmarks