H2R Market Research

• How can I expand my customer base?
• Why am I losing money when my competitor is growing?
• Who is my best-untapped customer?
• If we raise our prices, how will demand change?
• What will things look like post-Covid?

... but experience and instinct are liars.

That brain of yours distorts the past to trick you into making safe decisions It’s trying to help but it’s really keeping you from brave decisions and big opportunities

Market research is data-disguised courage that can give you true confidence about your decisions, ideas, and directions

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Instinct: People aren't visiting because it's expensive and too far away

Aha! People don't visit because there are no exciting "must sees " No fuzzy decisions— understand the best ways to grow your brand

What’s working? What isn’t? Spend your budget with the biggest impact

Understand what your audience feels so you can make a long-term impact

We live for the magic of aha moments.

Instinct: People visit because of the roller coasters, food, and shopping

Aha! People visit because it's a fun outing they can enjoy together

Mind reading isn’t your thing. And it shouldn't have to be.

“H2R partners with us for the success of our business They are emotionally invested and truly walk the path with us The expertise they provide is a combination of art and science ” VP Product and Planning “H2R doesn’t try to sell a branded, inflexible process They just produce great, strong work without the ego ” “The more uncertainty we have, the less stable of decisions we make But time and again H2R has proved their value by bringing clarity to a confusing situation They deliver on what they promise and usually more ” Business Development and Research “Despite his pleadings, I’ve chosen to use H2R for eight years over my own brother’s market research firm ” to keep the peace at family gatherings

H2R Dual Factor Growth Principle

Instinct: We should be growing, our satisfaction scores are doing great

Aha! Visitation stalled because there is no fresh motivation to visit Satisfaction alone isn't enough

What’s keeping you up at night?