Ipsos

Ipsos is a market research company that collects and analyses opinion data from people around the world. Its UK arm publishes regular polling on politics, society and consumer attitudes.

Products and services

• Public opinion polling: regular UK and international polls on political and social questions.
• Market research: studies of consumers, markets and brands using surveys and qualitative work.
• Social listening and media analysis: use of social media data alongside survey results.
• Experience research: insight into the views of citizens, patients, customers and employees.
• Published insights: reports, charts and briefings on public attitudes, such as sustainability and inflation.

Who it serves

Its client base spans businesses, public bodies and other organisations that need evidence about what people think. The company has country sites in many languages across Europe, Asia, Africa and the Americas.

Key facts

• Coverage: offices and websites in dozens of countries
• Recent activity: has added several research firms, including BVA BDRC, ESA Retail and Alligator, to its group
• Data sources: surveys, polls, social media and qualitative research