Digital Marketing Company

Interactive Market Research

Italian market research institute running online and offline surveys and qualitative studies

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Italy
In Person
Online
It
+2 more

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TrustList summary

Interactive Market Research is a full-service research institute founded in Italy, where it was the first firm to specialise in online market research. Since then it has widened its work to cover most methods of collecting data.

Products and services

Quantitative data collection: telephone, paper, face-to-face and web interviewing, plus mystery client checks.
Digital research: web listening, digital data insight and online communities.
Implicit techniques: methods that measure reactions people may not state openly.
Qualitative research: ethnographic studies, in-depth interviews and focus groups, both in person and online.

Who it serves

Companies around the world. The consultants have more than ten years of experience each, and projects are adapted to the target group and the question at hand.

Key facts

Based in: Naples, Italy
Experience: over 20 years in market research

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

Italy
In Person
Online
It
Digital
Market Research

Rankings

Interactive Market Research is ranked on 1 TrustList ranking at #9.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Interactive Market Research has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Digital marketing company · 1 ranking

#9of 35
Market research
Its profile: “Interactive Market Research is a full-service research institute founded in Italy, where it was the first firm to specialise in online market research.”
Of the 35 here, 8 also cover creative and 5 also cover automotive.
Behind Action Market Research, ahead of iWeb Scraping.

As of 2026-10-31. Organic ranks only; sponsored placements are never ranks. How TrustList ranks