Franco

Franco is a communications agency with roots in Detroit that brings public relations, advertising, social media and creative work together in single programmes. Strategic planning and programme management sit at the centre of each engagement, whether a client uses one service or all of them.

What Franco does

• Public relations: media relations and PR programmes that build awareness for consumer and B2B brands.
• Advertising: designers, copywriters and media buyers who create and place digital, social and traditional ads.
• Social media: strategists and community managers who plan and run social channels.
• Creative services: graphic design, video and social assets built around a strategy.
• Analytics and reporting: data analysis turned into specific recommendations rather than raw reports.
• Crisis management: crisis communications plans and confidential counsel to protect reputations.

Who it serves

Franco lists consumer, education, healthcare, mobility, nonprofit, professional services and technology clients. It has deep experience in healthcare communications and long ties to the automotive and mobility sector, with clients ranging from small organisations to large, complex ones.

Key facts

• Based in: Detroit, USA
• Media covered: owned, shared, earned and paid