Franco

About Franco

When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results Learn more about our specific capabilities: We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences

From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results

Our digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals

Our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video

We tell a story with data and make recommendations – not give you a report and expect you to interpret it

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history

We create targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

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frankly… Episode 13: Context is Key to an Equitable, Thriving City

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As a data-driven agency, generating tangible results for our clients is our top priority We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions

For inspiration and insights to help you grow your business

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CAPABILITIES Back AdvertisingAnalytics & ReportingCreative ServicesCrisis ManagementMarketingPublic RelationsSocial Media
INDUSTRIES Back ConsumerEducationHealthcareMobilityNonprofitProfessional ServicesTechnology
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