Falk Research Associates

Falk Research Associates is a market research and consumer insights firm based in Winter Park, Florida. Its focus is on qualitative studies, and it reports moderating hundreds of focus groups and interviews each year.

Products and services

• Qualitative research: focus groups, in-depth interviews, ethnography and shop-alongs.
• Quantitative research: surveys and statistical studies designed around a client's questions.
• Study design and analysis: planning research, interpreting results and turning them into clear recommendations.
• Consultation: advice on products, services, messaging and protocols.

Customers and markets

Brands and organisations that want to understand customers before making decisions. The firm names children, parents and seniors as groups it moderates with particular skill.

Key facts

• Based in: Winter Park, Florida, United States
• Experience: more than 25 years in market research