Field Africa

Field Africa is a market research agency with its head office in South Africa and operations in a number of countries across the continent. Set up in the late 1990s, it gives clients one point of contact for research projects anywhere in Africa, with project management concentrated in South Africa.

Products and services

• Market research across Africa: fieldwork and projects run in multiple African countries.
• Focus groups: recruitment and moderation of traditional and online groups.
• Custom research: studies designed to each brief, supported by its own proprietary tools.
• Support services: flexible research support for clients' own projects.
• Project management: a central team coordinating multi-country studies.

Who it serves

Multinationals, listed companies, entrepreneurs and governments. Its coverage list includes countries such as Algeria, Botswana, Burundi, Cameroon and the Democratic Republic of Congo.

Key facts

• Based in: South Africa
• Founded: late 1990s