InterAd

Search optimisation for Google, NAVER and other engines

Since 2001, InterAd has built its digital marketing business around search engine optimisation. Its search history starts with an official vendor role for Yahoo, which the company calls the first generation of search engines, and by its own account it was the only SEO agency that Yahoo chose for that role. The current consulting covers content planning and technical search work across Google, Bing, NAVER, Baidu and Yandex. Content planning decides which topics and page structures will bring in organic visitors, while technical review checks how search engines read and index a client's pages. The company says its work uses native-language specialists so that results hold up in each market.

Generative AI search and how brands are quoted

Search results now combine conventional links with answers written by AI tools, and InterAd works on both at once. Its generative AI service shapes content structure so that a brand's information is understood and quoted correctly by those systems. The company's blog covers the same ground, including AI SEO, generative engine optimisation (GEO), llms.txt settings and how AI crawlers visit a site.

Search advertising aimed at enquiries and sales

Search advertising begins with data-led targeting and an analysis of search intent, meaning what a person is trying to find out or buy at each stage. The aim is to reach potential customers when they look for a product or service, then to carry the click through to an enquiry or a sale. Conversion rate optimisation (CRO) sits in the same framework, so paid and organic work are judged against the same goals.

Social branding and digital PR through industry channels

Social branding is ongoing content and engagement work, designed to draw audiences into conversation with a brand and keep them there. Digital PR runs press campaigns through industry channels, and InterAd reports outreach in 80 languages and access to about 950,000 journalists. The intent is media coverage and brand awareness that also feed search visibility.

Medical and healthcare clients in its case studies

Case studies published by the company include medical healthcare marketing for overseas projects, digital marketing for an orthopaedic clinic, and a Korean-language content quality project for a certification and education company. The company also writes about YMYL pages, the category search engines treat with extra care because such pages can affect a reader's health, money or safety.

Global client base and work in Asian markets

By its own count, InterAd has worked with about 500 companies. Clients it names include Royal Philips, LVMH, Genetec, Samsung, Korea Microsoft and Emirates airline. The company reports that more than 100 global brands have grown in the Asian digital marketing market with its help. Its international work covers overseas market entry, cross-border marketing and localisation for brands moving into new countries.

An insights blog on search rules and updates

The company's blog tracks changes in how search works. Its articles cover search engine updates, visual search, YMYL pages, hreflang indexing questions and the crawlers that Google uses, written as practical guidance for marketers who run search programmes.