BlackTruck Media

Concentrating on search engine optimisation, paid media and analytics, BlackTruck Media is a marketing agency. It says it is deliberately not a full-service agency, and it prefers depth in a few disciplines to breadth across many. Its clients tend to be brands seeking greater visibility online, including in the results that AI-driven search now produces alongside traditional search.

Search optimisation for traditional and AI-driven results

The SEO work is built for the way people search today. The agency says that search has moved beyond a list of ten blue links, so its optimisation covers classic results and AI-generated answers alike, and it asks what the business is trying to achieve before it sets the strategy.

Paid media across search, social and display

Paid media runs advertising campaigns that span search, social and display, planned as one integrated programme. The agency builds campaigns that aim to reach the right audience at the right time, and it refines each campaign against what the data shows.

Measurement and data strategy

Measurement comes first, the agency says, because good strategy starts with good data. It sets up the tracking and reporting a marketing team needs and connects each effort to the business outcomes that matter to the client.

A pharmaceutical product launch under strict ad policies

One published case study concerns a global pharmaceutical company whose go-to-market strategy for a new product depended on its online campaigns. Major search and display networks apply strict policies to pharmaceutical and supplement advertising, so the agency had to navigate those rules to get the most from the client's budget. The goals were brand lift across the United States, new and engaged users, and more downloads of offers for in-store redemption by new customers.

The agency reports that paid search and display produced 91 per cent of the client's website traffic, that 86 per cent of paid visits came from new visitors, and that paid search accounted for 60 per cent of the in-store redemption activity. It kept the average click-through rate at 1 per cent or more through the campaign, which it describes as above the industry standard. Over the twelve-month engagement, individual campaigns were built for each target audience and refined continuously. The case study also notes that, in a nationwide brand rollout, throttling of campaigns must be managed at once, because limiting impressions can damage the results.

Other published case studies

Other published work includes a B2B engineering consultancy and a national dewatering company, along with a regional consumer packaged goods brand that expanded its reach. Its content strategy work includes SEO and content planning for an online retailer.