BlackTruck Media

BlackTruck Media is a marketing agency that concentrates on three disciplines: search engine optimisation, paid media and analytics. It describes itself as deliberately not full-service, choosing depth in a few areas over breadth. The agency works with brands that want to be easier to find online, including in results shaped by generative AI.

Services

• SEO: optimisation for how people search today, covering classic search results as well as AI-generated answers.
• Paid media: advertising campaigns run across search, social and display networks as one joined-up programme.
• Measurement and data strategy: setting up tracking and reporting so marketing activity can be tied to business results.
• Content strategy: content planning alongside SEO, as shown in its work for an online retailer.

Who it serves

Its published case studies cover a B2B engineering consultancy, a national dewatering company, a regional consumer packaged goods brand and an online CBD supplier. Earlier work included managing paid search and display for a pharmaceutical product launch across the United States, where strict ad policies in that sector had to be navigated.

Key facts

• Specialisms: SEO, paid media, analytics
• Sectors in case studies: engineering, industrial services, consumer goods, pharmaceuticals, retail