DMW Direct

DMW Direct is a direct response and digital marketing agency in the Philadelphia area. Its main focus is health insurance: it helps health plans enrol and keep members across the enrolment calendar, using data analysis, AI tools and creative campaigns.

What DMW Direct offers

• Health plan marketing — campaigns for Individual, Group and Medicare products, including Medicare Advantage and DSNP plans.
• Enrolment period campaigns — work for the annual and open enrolment periods and for people ageing into Medicare.
• Direct response TV and omni-channel marketing — DRTV alongside digital and direct mail channels.
• Data and analytics — marketing analytics and data science, supported by a strategic alliance with Blend 360.
• Plan launches — strategy and creative for new health plans, including provider-sponsored plans.

Who it works with

Clients named on its site include Johns Hopkins Advantage MD, Delta Dental, MediGold, AmeriHealth, ATRIO and the WVU Medicine health plan. The agency has also worked in the wider insurance and financial services sectors.

Key facts

• Based in: Philadelphia area, USA
• Sector focus: Health insurance, insurance and financial services
• Partner: Blend 360