Brand Outlook

Brand Outlook, which writes its name BrandOutlook, is a market research and brand strategy firm in Scottsdale, Arizona. It designs research projects to uncover what drives customer perceptions and decisions, including emotional factors, and turns the findings into strategic advice.

Services

• Custom market research: studies designed around each project's goals and constraints.
• Brand strategy: advice on building, sustaining and reviving brands.
• Customer insight: work to surface the rational and emotional drivers of choice while reducing bias.
• Strategic analysis: reading market dynamics to guide marketing and commercial plans.

Who it serves

The firm has experience in healthcare, hospitality and casino gaming, entertainment, technology, consumer products, education and financial services. Client comments come from staff at global pharmaceutical companies, and it has published a case study on MGM Grand. Senior managers lead each engagement directly.

Key facts

• Based in: Scottsdale, Arizona
• Company: Brand Outlook, LLC