Digital Marketing Company

Craft Innovations

Research, UX design and usability testing firm helping banks, credit unions and fintech teams improve digital products

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TrustList summary

Craft Innovations is a customer experience research and design firm that works mainly with financial services. It runs studies with users around the world, then designs and tests products so that banking, investment and crypto apps are easier to use.

What Craft Innovations offers

User and product research: qualitative and quantitative studies to find unmet customer needs and test demand, features and pricing ideas.
UX audits and usability testing: checking digital journeys and removing points where users drop out.
UX and UI design: prototypes and interfaces for complex financial products.
Customer experience design: shaping the full customer journey and measuring it with NPS, CSAT and CES.
Value proposition and product strategy: concept work and customer value proposition design.

Who it works with

Clients include retail, premium, youth and business banks, credit unions, investment and trading platforms (stocks, funds, forex, robo-advice) and crypto services, often working alongside in-house research, product and CX teams.

Key facts

Focus: banking and fintech
Reach: research with users worldwide
Resources: publishes guides on usability, accessibility and gamification in finance apps

Summary written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

Craft Innovations is ranked on 2 TrustList rankings: #10 on 1 and #28 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Craft Innovations has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Digital marketing company · 2 rankings

#10of 284
Financial services
It is one of 4 here listing telecommunications and one of 7 here listing gaming.
Its profile: “Craft Innovations is a customer experience research and design firm that works mainly with financial services.”
Of the top 61 here, 37 also cover business services and 37 also cover eCommerce; 2 also work in Wales and 2 also work in Washington.
Behind Consensus Interactive, ahead of DigiSpectre.
#28of 237
Retail
It is one of 25 here listing financial services and information technology.
Its profile: “Clients include retail, premium, youth and business banks, credit unions, investment and trading platforms (stocks, funds, forex, robo-advice) and crypto services, often working alongside in-house research, product and CX teams.”
Of the top 90 here, 35 also cover medical and 30 also cover creative; 3 also work in United States and 2 also work in Europe.
Behind Canspan BMG, ahead of Crucible Development Labs.