Above Design

Above Design runs paid social advertising on Facebook and Instagram for businesses, handling campaigns from set-up to ongoing management. Each client gets a named account manager and access to a live online dashboard showing campaign results. The firm has also produced logos, branding and social content for small businesses.

Products and services

• Facebook Ads management: planning, building and running campaigns aimed by demographics, location, interests and behaviour.
• Instagram Ads: Instagram campaigns linked to the same ad account and shown in the dashboard.
• Tracking set-up: pixel, conversion and tracking code installation.
• Testing and optimisation: split tests on ad sets and creative, pacing of bids and budgets, and pruning weak ads.
• Client dashboard: round-the-clock access to leads, reach and cost per lead for each campaign.
• Branding and content: logo design, branding and social media content.

Customers and markets

Businesses wanting leads and sales from social media; one quoted client is a shop owner whose following and sales grew.

Key facts

• Platforms: Facebook and Instagram
• Support: a dedicated manager per client