BIG In Digital Agency

Creative, technology and performance under one roof

BIG In Digital Agency works as a boutique firm with its headquarters in Jakarta and teams in Yogyakarta and Singapore. It has operated since 2011 on the principle that creative, technology and performance marketing belong in one team. The agency describes itself as technology driven, saying its technical base allows integrations and software work to be done in house, while bringing an out-of-the-box creative approach to the work.

Campaign strategy and creative direction

The creative side is described as setting the campaign vision, with strategy and production across all industries and an emphasis on disruptive ideas. Strategy work begins with a client's business insights and stakeholder feedback, which the agency turns into a communication plan built to cut through the noise. The creative and media strategy are planned together, so the message and the media buy support one another.

Performance media, analytics and search

Performance work covers media buying and planning, conversion analytics, data science, search optimization and influencer outreach. The agency says the team that builds the creative also plans how it is placed, so the audience is reached and measured by the same people. The approach it describes is to read the data closely and adjust campaigns as results come in.

Web and mobile builds run in house

Web and mobile projects are built by teams in Jakarta and Yogyakarta, using disciplined project management, quality assurance and a focus on user experience. The firm's featured clients include Bioderma, OCBC NISP and HSBC, the last for a Visa sales toolkit app that the agency says it built and runs.

BIG CRM and BIG POS software

The agency's own platforms are a marketing cloud and a point-of-sale system. BIG CRM is built around the stages after purchase, where the agency says media costs are lower and loyalty is won, and it runs events, in-store, email and SMS messaging from one engine. BIG POS is a point-of-sale product for retail, food and beverage and service businesses, linked to BIG CRM so that each purchase can trigger the right message to the right customer.

Video, studio work and a learning culture

An in-house production team and studio make video designed first for YouTube and social channels, which the agency says can be fast and affordable. The agency describes its culture as one of learning, implementing and repeating, and says it sees itself as the medium through which clients and staff reach their full potential.