Big Picture Web Design

• Are you struggling to figure out how to use your website to your advantage?
• Tired of your current website designer's unresponsiveness and you have to do everything to "move the needle"?
• You're starting to realize the limiting constraints of your current online approach
• Are you tired of trying to figure out marketing strategies on your own that can get you a better outcome? Most companies offering online solutions in Nashville create beautiful, functional websites That's just the starting point Learn what works and discover how best it will be implemented for your specific circumstance You may have reservations and are looking for an easy way to get this "off your plate", but rest assured the heavy lifting will be done for you

What services web designers offer may vary For end-to-end projects, You'll get a custom online presence that will meet your specific needs and opportunities by having a deeper understanding of your prospect's viewpoint, knowing what they want and where to find them online This will give your business a tremendous competitive advantage

We'll gather information for you on your market, competition, what strategies and tactics to employ, on top of gaining a deeper understanding regarding your business This is all done before the web design begins! Always sell what the Market is starving for Not what you want them to buy

If you're tired of trying to do this yourself or working with an agency, asking where to hire an agency only to realize they don't seem to care about your company's success as much as their own bottom line, then this may be the breakthrough you've wanted

Big Picture Web Design helps service-based businesses figure out the root causes to their online challenges, what their prospects value most, and discover their actual needs and opportunities Then create better solutions that connect with their audience It's about taking a comprehensive look at how each part of your inbound marketing strategy will fit together so that we can create an integrated approach that achieves a successful outcome User focused It's all about your audience

When it comes down to it, We're doing the due diligence work for you You'll have the best road map to growth defined by an in depth discovery done with you and on your behalf Designing a website without doing discovery would be like a Doctor writing a prescription without a diagnosis and would be considered malpractice

“If you want to sell to John Smith what John Smith buys, then you have to see the world through John Smith's eyes ” More often than not, a recurring pattern is those visiting a business site do not see how they benefit It doesn't align with what they value or help them get what they want - "what's in it for me"? Why? The vast majority of owners are already emotionally and financially invested and decide to offer goods and services initially based on what the owners want and like, then assume there is a market for what they like, and try and fit a marketing message that aligns with their objectives, but not what the prospects value Even if there is a market, the message, product or service needs to align with the prospect

The question and approach should be, what is your market starving for? The website is for your prospects and customers So it needs to be created with that in mind It's about discovering their underlying issues that contribute to each one of your prospect's problems—and then creating online solutions that address them directly

“Selling is not convincing Selling is helping ” ~ Mark Cuban Another Nashville web design company may buy an off-the-shelf template and change out the images Then put your images and content in and sell that to you as a custom site

The first problem is your business needs to stand out from the other small business sites That's hard to do when your site is using either the exact same layout or similar to hundreds of others who use the same template You're hiring a Internet agency that bought another designer's work and past it off as their own, then mark it up for a profit

You'll have no problem finding a Tennessee web design company that provides off-the-shelf, one-size-fits-all solutions but solely focuses on what is believed to be your broad needs

In reality, the catch-all commodity approach doesn't actually know what your specific goals and needs are, doesn't know what your customers really want, doesn't consider your market, competition and doesn't tell you what the best strategies and tactics should be used in your specific situation Why? Because it assumes creating a site itself is your end game How can a web designer who pre-built a template know in advance what your specific needs and opportunities are? Doing the due diligence of Discovery validates what is believed to be true or reveals what is true by investigation or audit of a potential endeavor To confirm all facts or uncover new risks and opportunities not yet known That becomes the basis for a proposed solution that is user focused and delivers high value to your audience

The website is NOT the end game It's a means to the end game A tool to be leveraged If having an online presence was all we needed, then everybody would be wildly successful

You may feel out of your comfort zone looking for the best site designers for small business But there is more to this than having a website It requires having a road map which guides you to the place you and your prospects want to go

And we don't stop there: Once our work is done, we keep in touch monthly with you throughout the entire process so that whenever something changes—whether it be in your industry or in your business model—we can adapt

• Imagine gaining prospect insights that help you communicate your message better
• Clearly understand the digital landscape - online competition, strategies, tactics, which to use and not to use
• Make better use of your marketing budget before creating the site!!
• Get a custom tailored solution your prospects view as useful & value-added because it meets their needs

Discovery meetings with you plus our outside research will reveal findings that are the basis to a clearly defined plan and estimate

Benefit: This critical step creates the road map to your high-value site that prospects will find very useful and engage