Big Picture Web Design

A website should be judged by the outcome it produces, not by how it looks, is the argument this Nashville web design company makes. Its tagline says clients do not want a website, they want an outcome, and its pages are aimed at established businesses in Middle Tennessee.

The problem it describes

The firm argues that many small business websites could not adapt when customers moved online, and that businesses which did position a useful solution came out ahead. It says canned templates quickly show their shortcomings, and it quotes a line that nothing is more expensive than a cheap design that does not work. Its target client is an owner frustrated with an unresponsive web builder, unsure how to use the site for growth, or tired of working out marketing alone.

Discovery before design

The agency says that most Nashville web design companies take surface-level notes or build a minimum viable product, which is not enough for established businesses. Its alternative is a discovery process that looks for the root causes of a client's online problems and identifies real opportunities. It gathers information on the market, the competition and the prospect's viewpoint, and decides which strategies and tactics to use, before any design starts.

Positioning and messaging

The site holds that design attracts and messaging converts. The firm's view is that most businesses talk about what they want to sell rather than what customers need, and visitors arrive asking what is in it for them. It therefore aligns the message with what the audience values, and builds a semi-custom or fully custom site that can adapt as the business changes.

How a project runs

Pages describe a transparent process, a section on turning frustration into growth, and a no-risk promise. The firm also covers the surrounding Nashville area, including Franklin, Spring Hill and Columbia, and says the heavy lifting is handled for the client so the work is off their plate.

Big Picture Web Design creates custom websites for businesses around Nashville and Middle Tennessee. Its focus is on research and positioning first, so that a site attracts the right prospects instead of simply looking good.

What Big Picture Web Design does

• Website discovery: research into a client's market, competitors and target buyers before any design begins.
• Custom web design: semi-custom and fully custom sites rather than off-the-shelf templates.
• Messaging and positioning: copy that speaks to what prospects want.
• Inbound marketing: strategy that ties the website into lead generation.
• Ongoing strategy: help adapting the site as the business changes.

Customers and markets

The firm serves established service-based businesses in Nashville, Franklin, Spring Hill and nearby parts of Middle Tennessee, particularly those unhappy with earlier template sites or unresponsive designers.

Key facts

• Based in: Nashville, Tennessee
• Service area: Middle Tennessee, including Franklin and Spring Hill