A&B Digital Marketing Agency

A&B Digital Marketing Agency specialises in digital marketing for luxury and premium brands. It works on reaching high-net-worth and ultra-high-net-worth buyers, arguing that much luxury ad spend is wasted on the wrong audience. The agency has offices in London, Mumbai, San Francisco and Dubai, and has a strong focus on the Indian market.

What A&B Digital Marketing Agency does

• Digital media planning and buying: placing campaigns in front of buyers with the means and intent to purchase.
• Social media strategy and creative: social plans and content for luxury labels.
• Search and PPC: search visibility and paid search campaigns.
• Conversion rate optimisation: improving online sales from existing traffic.
• Influencer marketing: campaigns with influencers suited to premium audiences.
• Camera effects and AR lenses: augmented reality filters for social platforms.

Customers and markets

Luxury and premium brands selling to wealthy consumers, including e-commerce brands, with particular attention to high-net-worth individuals in India. Its team combines data analysts with advertising creatives.

Key facts

• Offices: London, Mumbai, San Francisco and Dubai
• Experience: More than six years in luxury digital marketing, according to its earlier site copy