Kambrica

A consultancy in user experience, strategic design and innovation, Kambrica argues that design decisions should be judged by the results they produce. The firm reports more than thirty years of work on business innovation, and its clients range from startups and companies of every size to public sector bodies.

Telecoms and marketplace work since 2012

Kambrica has worked since 2012 with one of the world's largest telecommunications companies. Its brief was to bring the customer's view into how fixed line, mobile and internet services are offered, and into the self-service tools customers use to manage them. For an online marketplace, the firm helped the business understand which people could help it grow and how to win more conversions than it expected. It also built a consulting and mentoring programme that brought UX and agile design methods into a client's product development.

Experience Decision Making for hidden problems

The firm's decision method is called Experience Decision Making. Kambrica says the method identifies problems that a traditional project routine does not reveal, and it describes a banking, finance and insurance project in which the problem was solved for only a fraction of the cost and effort that agencies had projected. The method is presented as the missing link between design thinking and doing business, because it helps leaders decide how to plan, run and maintain experiences, projects and services.

Results the firm reports for clients

The firm reports a rise of about 390 per cent in the use of one client's application and a 176 per cent improvement in purchase intent in another project. It presents strategy and experience as the two halves of software that real users accept and adopt, and it says that combination is what meets business goals.

Training teams and building careers in UX

Kambrica runs courses, workshops and training for both teams and individuals. It helps organisations form and train teams that integrate UX into their operations, and it helps professionals build careers in the field by aligning their criteria and skills and developing their potential. Its training is aimed at people who need to make product choices as well as those who design the screens.

Talks, juries and a podcast on user experience

Since 2001 the firm reports more than ninety talks and workshops delivered in three regions: Latin America, Europe and North America. Its people have judged international design and innovation competitions, among them Interaction, Interaction Latin America and MIT Technology Review. Kambrica has been an active member of the Interaction Design Association since 2009, supporting professional standards, academic initiatives and international conferences. It also produces UX Minds, a podcast on which professionals discuss the world of user experience.

Industries and markets served

Kambrica reports experience across more than forty industries, among them retail, agrotech, medtech, fintech and the Internet of Things. Its clients include startups, companies of every size and public bodies, and its markets run from the Southern Cone, Brazil and Peru to Europe and North America.